This allows local businesses to attract customers seeking their products or services close to their business location. Link building refers to the process of acquiring links from other websites back to your own with the goal of driving traffic to your website. Specifically for local SEO, this involves acquiring backlinks from other relevant local businesses or organizations.
- Off-Page SEO refers to optimizations that can be carried out on other websites to help improve a different website.
- Try to get backlinks from relevant sites that have high-quality content.
- It’s great having well-thought-out and useful content, but if a search engine can’t crawl your website, it’s likely that very few people will actually see it.
- The type of content that you create will depend on the stage of the buyer’s journey that your target audience is in.
How can we help you with your SEO strategy?
You can check which queries your pages rank for in Google Search Console’s Search results report to understand the intent behind them. You just need to make sure the page does a great job of answering them. ‘Dwell time’ refers to how long searchers spend on a website they found on a SERP before returning to view other results. While Google has denied that dwell time is a direct ranking factor, it’s a clear sign of whether a user found the answer to their question.
They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. When you get all the parts right, sooner or later, your website will get noticed by search engines, rank higher in the results, and receive valuable organic traffic. SEO can be part of your overall Digital Marketing strategy, which usually includes other things like social media promotion, PPC, content marketing, email marketing etc. PPC or Pay-Per-Click Advertising is the process of getting paid traffic from search engines.
Keyword rankings refer to where your website ranks on a SERP for specific keywords. And be aware that most well-known directories (Yelp, Yellow Pages, etc.) use attributes that tell search engines not to treat the links as endorsements. So, you need to make sure they can understand what’s being shown.
Shortening a URL in WordPress
But that traffic is SEO Anomaly very valuable because it’s all super bottom-of-funnel traffic to software products. Now, think about the opportunities you have here with other services. No SEO person, not even me, can predict if and when this will change. While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay. While the rise of ChatGPT has taken a lot of informational queries, Google is still king when it comes to most searches on the web. It’s a great example of a programmatic strategy that is so bottom of the funnel that while the traffic may not be that high, the conversion rates are.
It will find just about any website related to a term and rank it to answer a searcher’s query. Once you’ve found a good head term and perused the filters, take a look at the SERPs. I’d recommend going several filters deep so you can get an approximation of a long-tail keyword. That’s good news — but later down below, I see that Google has included a “What to read” search feature.